From oud to orris, these are 10 of the most-used—and best-smelling—fragrance notes in the world, where they come from, and which of our favorite fragrances they're used in.

The fragrance world truly feels limitless. From body lotion and perfume to candles and aromatherapy, scent is powerful and ...

Rose is a symbol of love and beauty-and for some of us, rose perfume is timeless enough to withstand all of the trendy scent notes popping up on TikTok. On the other hand, rose can sometimes feel ...

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

Perfume is the No.1 beauty category in the world and in 2025 fragrance trends are moving towards hyper personalised, niche and luxury scents.

An honest review of Phlur's Golden Rule, a captivating, warm reimagining of a floral fragrance with hints of citrus and ...

No list of the best perfumes would be complete without a gourmand fragrance or two making the cut. You see, despite scent ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Viral TikToks suggest that dousing your shirts in perfume before you wear them is the secret to smelling great. So, should ...

because gourmand perfumes are the latest fragrance trend truly indulging our senses. It was the caramelised sugar and spiced saffron notes of Maison Francis Kurkdijan Baccarat Rouge that began to ...

This cult-favorite fragrance caught the hearts of many TikTokers because of its rich, spicy, and woody notes. The striking scent of Le Labo Santal 33 is known to intoxicate any man or woman with ...