For wildlife, color has a purpose: often to blend in or to stand out. Both can be crucial to a creature’s survival. An animal’s distinct coloration, the product of thousands of years of ...

An evolutionary trait almost always occurs for a reason; this raises the question of why animals would gain the ability to see distinctions in bright color long before they would need to.

Did plants start making jazzy fruits and flowers before anyone on Earth could see color? Did that allow some animals to evolve color vision for foraging – and to eventually evolve dramatic ...

A groundbreaking study by the University of Arizona has revealed fascinating insights into the evolution of colour vision and ...

A computer would then use this information to colour-transpose things into animal-view that we can perceive. While we may never fully comprehend how animals experience the world, this new ...