From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

LiAngelo Ball and his new song "Tweaker" just got another co-sign. During a postgame interview after Milwaukee Bucks and San Antonio Spurs game Wednesday (Jan. 8), Bucks point guard and current consensus best rapper/athlete Damian Lillard was asked by Michael Eaves of ESPN what he felt about the record that's taking the rap world by storm.

Damian Lillard is the ambassador of hip-hop in the NBA. Plenty of dudes in the league can rap, but he's very clearly the best of them. He's got legitimate albums with legendary features attached to them.

LiAngelo Ball’s new track "Tweaker" became an instant hit in the Cavs' locker room, much like it did with everyone else so far.

LiAngelo, the older brother of Hornets guard LaMelo Ball and younger brother of Chicago Bulls guard Lonzo Ball, has inspired so many great memes with his catchy new track “Tweaker” as it has become a viral trend.

Former NBA hopeful LiAngelo Ball is making a big splash in the music world. Following the viral success of his song "Tweaker," Ball has been announced as

LiAngelo Ball, the middle brother of Chicago Bulls guard Lonzo Ball and Charlotte Hornets guard LaMelo Ball, hasn't seen a minute of an NBA regular-season game. However, LiAngelo, 26, is taking the music world by storm with his latest single,

Since that clip of LiAngelo Ball aka G3 aka Gelo played the song in his car for popular streamer n3on, the song has truly taken on a life of its own. Some hate the track and think it's mid, while others are having fun with the novelty of it all.