How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times ...

Audible's marketing activations have popped up at festivals, international events and fan cons over the past year, all with ...

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies. Fifty percent of marketers don’t have a clear ...

Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

Editor’s Note: Brands with access to first-party data have launched media networks in recent years across a variety of verticals—from grocery chains to hotels to airlines. But in the past year, ...

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make ...

Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.