The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as ...

Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, ...

As we barrel into the new year and all that awaits, the media industry is at the nexus of technological disruption, regulatory upheaval, and changing consumer sentiment in terms of media and ...

In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, continued identifier loss, and Google’s indecision ...

Despite partnerships and claims to support audience reach, Open AI's Chat GPT generates search tool generates errors that risk publishers’ reputations, audience trust and revenue OpenAI’s ChatGPT ...

As the media’s use of artificial intelligence grows, so do questions from audiences and advertisers about how they’re using it. While media companies experiment and find ways to integrate AI tools ...

As organic traffic declines, digital publishers are turning to performance marketing to drive growth. Data-driven methods can foster long-term audience relationships and, ultimately, more predictable ...

As 2024 comes to a close, it’s clear that this year has been defined by transformative shifts in how publishers and broadcasters approach digital media monetization. From advancing privacy-first ...

Journalism faces a significant challenge in maintaining trust as audiences increasingly turn to online content creators who produce work resembling traditional journalism. Although journalism remains ...

DCPs offer publishers a path to optimize programmatic revenue and the ability to deliver a personalized, high-performing audience experience As digital publishers seek to expand their revenue streams, ...

News influencers are transforming how people consume information on social media, emerging as a key force in the digital landscape. This new breed of news influencers are defined as having at least ...