This is a gap that can be plugged by the “wheel of emotions.” Developed by psychologist Robert Plutchik, this tool categorizes emotions into primary and secondary groups, and is presented in a ...

This is where the Emotion Wheel becomes an essential tool in therapy. Originally developed by psychologist Robert Plutchik in 1980, the Emotion Wheel has evolved over time to include versions that ...

Ron Gutman, CEO of Wurl, discusses their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions. They have found that ...