Recently, Uttar Pradesh Food and Drug Authority (FDA) claimed that it had found excess lead in Yippee noodles manufactured by ITC and will soon file a case. The state food authority stated that ...

ITC's instant noodles brand Yippee has made the most out of the controversy that hit Nestle's Maggi. It will soon become a Rs 1,000 Crore brand. "Sunfeast YiPPee! as a brand is now in its fifth ...