We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Microsoft Gaming CEO Phil Spencer says the Xbox handheld is still being prototyped and its years away from release.

Phil Spencer has officially confirmed that an Xbox handheld is in the works, but it's going to be quite some time before it ...