Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual ...

The most recent SAS Customer Advisory Board meeting highlighted data deprecation—specifically, the end of support for third-party cookies in Google's Chrome browser—as a major issue for marketers.

Statista trend report on the state of digital advertising without third-party cookies In early ... a cookieless future look like? What impact will cookie deprecation have on the various players ...

Measures undertaken by marketers from the United States to counter the impact of the deprecation of third-party cookies as of September 2020 ...

Gary Drenik: Marketing and advertising rely on the ability to exchange data, but there are forces at play – third-party cookie deprecation ... for data and identity, impacted marketers' ability ...

Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies ... The AI Overview feature's ...