In a rather clever bit of marketing, the company introduced the idea of Pocky Day in Japan on November 11, 1999 - the year being the 11th of the Heisei era, meaning the date could be written out ...
The treat even has its own day, "Pocky Day," celebrated on November 11 because the numerical date looks like four Pocky sticks lined up. It's a snack loved around the world for its satisfying snap ...