“Y’all know bettergoods is a Walmart brand right?” Chayd states. “Bettergoods, that brand that we all love and freaking adore ...

Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

Several major retailers have highlighted the success of their private label brands in recent earnings announcements. Walmart, for instance, reported strong momentum in private brand sales ...

Walmart dominated the grocery wars in recent years. Now it’s introducing a new private label food brand as it looks to cement its market share gains. On Tuesday, Walmart announced the launch of ...

“Refreshing our private brand portfolio is critical to our fashion strategy as we evolve our assortment to resonate not only with our core customers, but the next generation of Walmart shoppers,” she ...

Related: Walmart takes harsh stance on popular service shoppers begged for And it's still January. One thing is for sure, ...

Private brands can give retailers control over marketing ... such as Kirkland Signature for Costco and Great Value for Walmart. While customers may enjoy lower prices for these items, not every ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...