Private brands, like Walmart’s Great Value, see continued growth in many categories. According to new data from Numerator, 99 ...

Some frozen empanadas sent to Walmart locations nationwide are under a public health alert for possible mislabeling and ...

Private brands can give retailers control over marketing ... such as Kirkland Signature for Costco and Great Value for Walmart. While customers may enjoy lower prices for these items, not every ...

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.

Walmart is unveiling a comprehensive brand refresh that reflects its evolution as an omnichannel retailer. From its beginnings in Bentonville, Ark., in 1951, Walmart has grown into a global ...

Walmart isn't making the claim that its products are 'hand-stitched by a Parisian artisan.' They make luxury brands focus more on workmanship and storytelling, which is beneficial for anyone who ...

STATEN ISLAND, N.Y. -- Walmart is about to undergo a “comprehensive brand refresh,” the first change to its logo and signage in 17 years. “Walmart aims to be an inspirational, digital ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...