"In great attempts, it is glorious even to fail." "Show me a good loser and I'll show you a loser." "They call it coaching but it is teaching. You do not just tell them...you show them the reasons." ...

But he didn't lack for confidence. Lombardi declared at his introductory press conference in Green Bay, "I've never been associated with a loser and I don't expect to be now," and he more than ...