The designer has struck a deal with WHP Global, and will stay on as chief creative officer. She explains the decision to Vogue Business.

Fashion icon Vera Wang has sold the intellectual property for her eponymous brand to WHP Global, a New York-based management company whose portfolio of consumer brands collectively generates more than $7 billion in annual global retail sales.

WHP Global, a leading brand management firm in New York, has agreed to acquire the IP of the Vera Wang brand. As part of the transaction, Vera Wang will continue in her role as founder and chief creative officer and will join WHP Global as a shareholder, continuing to have a role in shaping the brand’s creative direction and growth.

WHP Global has purchased the IP of the iconic Vera Wang brand. Financial terms of the deal, which will close in January 2025, were not provided.

WHP Global, a brand management firm backed by private equity, on Monday announced an agreement to buy wedding dress brand Vera Wang. Why it matters: Wang is iconic, generating around $800 million in annual sales,

Vera Wang and WHP Global's Yehuda Shmidman talk about new opportunities in global markets and sectors like hospitality.