An innovative oaty snack from White’s in Tandragee, Ireland’s biggest oat miller and leader in breakfast cereals, has already ...

Britain is a nation of cereal lovers, ploughing through nearly 500 million kilograms of the stuff each year. But do we pay enough attention to the ingredients in our favourite box? Here’s how ...

A consignment of UK breakfast cereal Weetabix has reportedly been impounded by New Zealand customs officials, after complaints it could confuse customers. The 300 boxes had been ordered by a ...

From calorie count to portion sizes, we wanted to find out all the differences between breakfast cereals in the US and the UK. This is Food Wars. More from Food Wars From calorie count to portion ...

The UK government is banning daytime TV adverts ... pancakes and waffles. "Breakfast cereals including ready-to-eat cereals, granola, muesli, porridge oats and other oat-based cereals" are ...

Kellogg's is launching new products amid a number of changes in an attempt to boost the dwindling sales of its breakfast cereals. The UK public is buying 12.4 million fewer 500g boxes of its ...