Business Insider9y
Belly button challenge on Weibo, China's Twitter
The belly button challenge has taken Weibo – China's Twitter – by storm. Over 130 million people have tried to reach around their back to touch their belly button within a couple of days.
Business Insider India1y
In China, Gen Zers are wearing fake belly buttons to make their legs look longer. Some say the trend promotes unrealistic beauty standards.
"It's quite natural and I think it looks better than my real belly ... The "bellybutton challenge" tested girls' figures by seeing if they could touch their belly button by reaching it around ...