Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...
Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience ...
Use these ChatGPT prompts to set up a winning content system, funnelling potential customers right through to a sale. You’ll ...
Marketers eye 2025 with a mixture of optimism and fear. The economy seems resilient and new technologies like AI excite. Yet ...
Vedant Deshpande, a thought leader in business growth and marketing strategy, emphasizes the transformative power of aligning ...
That’s because our research shows a focus on lower-funnel marketing activities, at the expense of broader brand building, erodes brand awareness and consideration over time. Our 2021 Brand Resonance ...
Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?