To reach higher levels of meaning and purpose (like self-actualization), the theory goes, humans must first meet their basic physiological needs (for food, water, shelter, and rest). A hierarchy ...

which he referred to as the "third force" -- beyond Freudian theory and behaviorism. Maslow saw human beings' needs arranged like a ladder. The most basic needs, at the bottom, were physical ...

So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our way up. This is the base, and it’s simple: whatever you sell ...