Men are more prone than women to exhibit sunk cost bias—the tendency to persist with an investment despite its ...

One such reason that influences the fate of our relationships is the sunk-cost fallacy. It refers to a commitment bias wherein individuals continue investing in something even if the outcome doesn ...

The design requires elements from both lab and field experimentation. Results from two different studies refute the sunk-cost bias: People who pay more for a product do not use the product more ...

two of the most common are confirmation bias and the sunk cost fallacy. Confirmation bias is when you give more weight to data that confirms what you already believe while giving less to info that ...

So, how do you avoid the sunk cost trap in the first place? Well, being aware of your potential for bias in this area is a good first step. Recognize the signs that you might be falling prey to ...

Anchoring Bias Decisions are primarily anchored on first-hand information instead of rational judgment and critical assessment. Sunk Cost Fallacy Such a business causes investors to blindly double ...

Other common biases include the hindsight bias, the negativity bias, the sunk cost fallacy, the decline bias, the backfire effect, the fundamental attribution error, the in-group bias, and the ...

The Falcons may look ridiculous for touting Kirk Cousins as a very expensive backup, but that's much smarter than what other teams do with sunk-cost quarterbacks. Unfortunately for Atlanta ...