Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an ...

While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.

The energy drink landscape, once dominated by the high-octane, sugary concoctions of Red Bull GmbH and Monster Beverage Corp.