Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...
Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...
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Uh-oh, When They Get Stains, How Do You Wash Squishmallows?
If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...
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Are you an adult obsessed with cuddly toys? There’s a simple reason for that
Squishmallows is just one of the cuddly toy ... Currently, the toys-for-adults market is worth £1bn in the UK, while £1 of every £3 currently spent on toys is spent by a “kidult ...
It’s Official: The Viral $20 Squishmallows Valentine’s Day Bouquet *Finally* Landed at Target — & It’s Already Selling Fast!
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...
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Squishmallows has launched a legal fight against Build-A-Bear
Squishmallows, says Skoosherz, a new toy made by Build-A-Bear Workshop is too similar to its own egg-shaped cushion animal characters. Despite the cuddly nature of the subject matter it will be ...
BBC1y
Parents buying more toys and games for themselves
Christmas is a key period for toy sales Among the most popular items sold were soft toys such as Squishmallows, building sets, action figures and vehicles. Melissa Symonds, NPD's executive ...
Belfast Telegraph26d
Are you an adult obsessed with cuddly toys? There’s a simple reason for that...
They’re like my little witnesses in life.” While Squishmallows is her current favourite brand, Aïcha combs through the internet for rare Black Barbies and Bratz dolls, because she never saw ...