Versatile lure that catches bass whether they're feeding or not Soft plastic bait presents a very ... and catches fish when other lures fail Classic worm look-a-like style gets inactive fish ...

Yes, the debate on the best bass fishing lure could last forever. But while the rest of the anglers are arguing, I’m packing up my one bass lure—a soft plastic stick bait— and I’m going ...

Whether fished on a drop shot, shaken on a jighead for forward facing sonar fish, or even as a chatter bait trailer, this innovative new soft bait does its all. With Berkley's HD Tru Color ...