Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste, dish soap and toilet paper to encouraging consumers to buy more and pay steeper prices.

As such, leading toothpaste category growth is a key strategic pillar for Colgate. Also Read ... and building a strong portfolio in personal care. The management pointed out that the share ...

New York-based Colgate built the "digital twins" - programmed to simulate a real-life consumer - internally to speed up the ...