And last but not least, crushed cornflakes or potato chips. Also known as red roughy, slimehead, and deep-sea perch, it is a ...

Lantz got very rich. The same thing happened with slimehead fish, a deep-sea fish abundant off the coast of New Zealand. You might have eaten one too, but it was sold to you as orange roughy.

A series of fish rebranding campaigns have succeeded ... while the unappetising-sounding “slimehead” was renamed the orange roughy. In the UK, Cornish sardines is a “glammed-up name to ...

Ever heard of Patagonian toothfish? Slimehead? Peekytoe crab? All of these none-too-delicious-sounding fish have been the subjects of successful rebranding campaigns, becoming Chilean sea bass, Orange ...