Persuasion isn't limited to the sales department ... Let's look at each: The Principle of Scarcity tells us that people want more of those things they can have less of. When trying to rally ...

why is this approach so persuasive? From my experience, I believe it is because it combines three important influence approaches: positive reinforcement, scarcity, and consistency. Essentially ...

I now know that there’s a word for this: scarcity mindset. I’ve also learned that there are ways to shift this outlook, even if it’s deeply ingrained. What is a scarcity mindset, exactly?