This isn’t just a coincidence—it’s the scarcity principle in action. This psychological concept explains why we tend to place greater value on things that feel rare or at risk of being lost.

Water scarcity already affects every continent. Around 1.2 billion people, or almost one-fifth of the world's population, live in areas of physical scarcity, and 500 million people are approaching ...

As we reach a world population of seven billion people this year, the doomsayers are warning about scarcity to come—for food, for oil, for water, etc. They may be right. But humans have shown ...

Throughout much of history, a critical driving force behind global economic development has been the response of society to the scarcity of key natural resources. Increasing scarcity raises the cost ...