Samsung just debuted three new phones at its biannual Samsung Galaxy Unpacked 2025 event today. Here’s how to pre-order the all-new Samsung Galaxy S25 Ultra phone.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.