Score leads based on their interaction with your videos, measure how long they are watching and how they are engaging with the content, and provide this valuable data to the sales team. At the top of ...

To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel.

This journey is also known as a sales funnel because it typically starts with many potential buyers and ends with only a few who actually make a purchase. It’s crucial that you manage your sales ...

Well, Bop It! reminds me of the many new go-to-market (GTM) strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined ...