“People don’t want to admit if they’re wearing Shein, they’ll pretend it ... where she manages students from the brand’s ...

Using an army of influencers, from student "campus ambassadors" to reality stars ... Katy Perry and Hailey Bieber have worked with Shein The Chinese brand insists that its method of producing ...

Chinese clothing giant Shein is buying the Missguided brand name from Frasers Group little more than a year after the British firm rescued the business. Frasers announced that it was selling ...

Shein is also hosting pop ups in Forever 21 stores. For those unfamiliar with the brand, here's how Shein chartered a meteoric rise. Shein sold wedding dresses before it became a fast-fashion ...

Shein has been named the top brand that appears most often in TikTok shopping hauls, new research has revealed. According to research, carried out by journey advertising platform Illumin, Shein was ...

Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. From reproductive rights to climate change to Big Tech, The ...

Fast-fashion brand Shein is once again seeking a public offering in the U.S. — this time hoping to go public as soon as 2024. Shein has faced working condition and environmental controversies ...

Shein’s re-entry into the Indian market is poised to trigger brutal competition in the affordable fast-fashion segment, as the Chinese brand, which has dusted brands like Zara in France ...