The company was first registered in 1908 but didn’t adopt the crown logo until 1931. Rolex founder Hans Wildorf created Tudor ...

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet ...

Write a big enough check and you can slap your company logo on a marquee contest, as Rolex did in 1992 when it became the title sponsor at the grueling 24 Hours of Daytona endurance race.

When we're talking about the best watches, one name will undoubtedly cross your mind – Rolex. The brand is synonymous with luxury, going way beyond traditional watch enthusiast circles.

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official ...