The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during ...

Study reveals consumers increasingly abandon traditional search for Reddit recommendations, citing frustration with ...

With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The ...

Social media platform Reddit (NYSE:RDDT) announced new trends tools, "Ask Me Anything" with ads, and released its latest ...

By the late 1910s, not long after Parlin's report on automobiles, companies had started setting up their own market research departments. Over the next decade, US advertising budgets almost doubled.

NEW YORK--(BUSINESS WIRE)--Simulmedia, a leader in cross-channel TV and connected TV (CTV) advertising, today announced the ...

With many free, ad-supported streaming TV platforms (FASTs) and AVODs now offering live-TV options, especially in news and ...

Financial services are no strangers to advances in technology, but generative AI presents an uncharted and complex landscape ...

Published by the National Bureau of Economic Research, the study "Help Really Wanted? The Impact of Age Stereotypes in Job Ads on Applications from Older Workers" was conducted by Ian Burn ...

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“We’ve seen from the Freewheel Viewer Experience Lab research that viewers are twice as engaged when ads are relevant, illustrating the power contextual has to drive increased engagement and ...

The influence of music upon cognitive and affective response to advertising has received less attention than it may deserve, perhaps because existing empirical research has frequently produced ...