Insider spoke with career experts including Amanda Augustine and Dmitri Leonov to learn their secrets on crafting the perfect email subject line. Here are their top tips. Always write a subject line.

For this reason, writing engaging email subject lines has become more important than ever. You only have one chance to stand out and to grab your reader’s interest enough to open your email.

Email subject lines that convey a sense of urgency, such as those that contain the words "urgent" and/or "important," have open rates that are much higher than normal, according to a recent report by ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No one likes to be tricked unless it’s April Fool’s Day, and then you’re ...

and marketing experts to offer their best tips for crafting the perfect email subject line. Find out what they said, plus examples of great subject lines, below. How to write an excellent email ...

Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? To find out, MailChimp examined 214,000 campaigns with emojis in the ...