If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be ...

Successful campaigns tend to be carefully researched, well thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with ...

Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this plan in writing gets your entire team on ...

Here, 17 members share potential pitfalls to avoid when planning a cause-related marketing campaign. A major pitfall in cause-related campaigns is the risk of appearing to be inauthentic.

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to ...

The expected reach of influence i.e. restricted to a local community or a mass population is also important to be considered in advance before planning out a marketing campaign.

The series transcended language and culture, and it delivered the marketing equivalent of gold for its sponsor. The brand lessons from that campaign and others from the Winter Olympics should serve as ...

January often feels like a sluggish month. The holiday rush is over, and business activity might still be in a cooling-off period. But instead of sitting back, why not use this time to give your ...

Forced to think more resourcefully about how to produce ad campaigns during Covid lockdowns ... there’s room for VP in most brands’ marketing mix. “Virtual production is essentially a studio-based ...

Those efforts include campaigns to add ... life balance of financial planning. Quite possibly the perfect job.” The ads, ...