Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

I call it "me too" positioning. In every B2B software market I follow, there are at least two companies making the same claim. In the business intelligence (BI) market (see perceptual map below), no ...

Carefully prioritizing the risks and mitigate them at earliest helps the perceptual positioning of IP vendor on the perceptual map and hence it can come closer to the ideal one. There are several ...

“Without an adequate brain taking in all measurements from perception sensors and positioning systems, the platform cannot be fully autonomous.” Fay added that the software stack is adaptable to be ...