Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Carefully prioritizing the risks and mitigate them at earliest helps the perceptual positioning of IP vendor on the perceptual map and hence it can come closer to the ideal one. There are several ...

Once you know how to determine your competitors' positioning, you can use a technique I call "perceptual mapping" to see how a particular company is positioned relative to its competitors. This is my ...

“Without an adequate brain taking in all measurements from perception sensors and positioning systems, the platform cannot be fully autonomous.” Fay added that the software stack is adaptable to be ...