Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
Pepsi recently announced they would be releasing a limited number of special edition Pepsi Perfect bottles, the same futuristic soda shown in "Back to the Future Part II." Fans at this year's New ...
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