Gen Z turns on trendy $300 North Face puffer — just weeks after it was the hottest fashion item: ‘Everyone has this f—king jacket!’
Even Kim Kardashian cashed in on the fad, releasing a limited edition collaboration with her brand SKIMS and The North Face.
The Best Puffer Jackets to Bundle Up In This Winter
As one of winter’s most iconic staples, the best puffer jackets have shed their reputation as purely practical outerwear.