Nike Unveils Its New CEO’s Turnaround Plan. Can It Get Its Mojo Back?
Nike stepped in something, and it stinks. After decades of stellar sales and stock performance, the company has slipped into decline, and shares, which peaked above $175 just over three years ago, have collapsed to $77.
Nike's new CEO plans to go back to basics in brand overhaul effort
Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.
Nike CEO Pledges to Reignite Growth
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Nike’s new CEO says turnaround efforts may hurt in short term
Chief Financial Officer Matt Friend said that revenue in the company’s current quarter is expected to decline in the low double digits.
Nike results beat low expectations; CEO warns turnaround will be a slog
Nike's results beat modest estimates on Thursday and its shares jumped briefly, but the company soon dashed investor hopes and sent shares lower when a top executive predicted revenues would fall by double digits in the third quarter.
Nike CEO Turnaround Rests on Unraveling Predecessor Mistakes
New Nike CEO vows turnaround after earnings drop
Nike reported lower profits on another drop in revenue Thursday, with new CEO Elliott Hill vowing to get the slumping sports giant back on track.
Nike sales drop but stock jumps as new CEO talks turnaround
New Nike CEO Elliott Hill on Thursday said the company needs to turns its attention back to running trails, soccer fields and basketball courts. In his first earnings report as the company’s top executive,
Nike's awesome tribute to Rafael Nadal will absolutely give you chills
Nike released this spot before Nadal’s debut at the 2024 Davis Cup for Team Spain. It’s absolutely chilling. Nadal wiping the ...
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Who REMEMBERS Nike's Second Coming Ad?
Who remembers Nike's iconic Second Coming ad featuring the top NBA superstars in the two thousands? Biden commutes 1,500 ...
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Nike London advert: The inside story from some who feature
A quick game for you: Name all the famous people you can spot in the new Nike ad. The cameos come thick and fast - with Giggs, Skepta, Harry Kane, Mo Farah and Dina Asher-Smith, to name just a few ...
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Watch: Nike ad effectively illustrates the post-marathon struggle of taking the stairs
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Latto makes NOCTA campaign a comedy hit
What sets this commercial apart is its embrace of imperfection ... The NOCTA label, launched in collaboration with Nike, has become a testament to Drake’s ability to translate musical success ...
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JuJu Watkins admits being “starstruck” filming Nike commercial with billionaire icon LeBron James
USC women's basketball superstar JuJu Watkins revealed that she was starstruck when she found herself working on her first commercial for Nike with LeBron James himself. The excerpt came from a ...