The Japan-based advertising giant Dentsu is slashing jobs and winnowing down its 160 agency brands to six in the face of financial challenges, with traditional creative and media agencies taking a ...
Meet the 12 Dentsu execs who just gained power from the advertising company's new data-focused reorg
The revamped Dentsu focuses heavily on media-buying agencies Carat and iProspect along with analytics and performance marketing firm Merkle. But to win big accounts like Coca-Cola, which launched ...
April 26, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, launched its global B2B Superpowers Index; the guide for ...
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