A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

The successful development and implementation of marketing mix calls for a deep understanding, market research and learning from a number of people ranging from users to trade.

Don't let the "assumption trap" hold you back. Here's how listening to your customers can unlock game-changing growth. The ...

allowing marketing teams to demonstrate their contributions to the bottom line. AI supercharges SEO. Marketers can leverage it for in-depth keyword research, content optimization, topic ...