With those caveats, here's what advertisers need to know about Netflix's potential plans, from pricing to targeting to ad formats. Audience data, content availability Data and targeting are the ...

Here’s how it works. First, there’s the “Standard with Ads” plan, which costs $6.99 per month and allows you to watch the vast majority of the Netflix library on two supported devices at a ...

Netflix’s Basic with Ads subscription plan launched in several markets on Thursday. The new plan will allow Netflix subscribers to switch to or sign up for a more affordable membership.

Netflix has partnered with Mastercard as the streamer enacts a more ambitious strategy around in-person experiences tied to its most popular content, according to news shared with Marketing Dive. The ...

Netflix struck high-profile deals with brands like Coca-Cola, Nike, Burger King, and Baskin-Robbins to promote the return of "Stranger Things" this month with flashy marketing efforts like a ...

Netflix is also dropping its Basic plan—the cheapest option without ads—in the US and the UK. It is thought the streaming giant is using this move to encourage people to take out the ad ...

Netflix has been gradually raising the prices of its plans in major markets for years. The Basic plan is now $8.99 a month, but if you want to watch content in HD or on more than one screen ...