TEN DESIGN PRINCIPLES FOR BUILDING A HIGH IMPACT MARKETING ORGANIZATION This is a problem that needs to be solved. “The industry lacks a common understanding of how the marketing function ...

Enhanced Marketing Strategies: Tailoring marketing efforts based on consumer insights. Homethreads org desgin exemplifies how ...

Marketing accountability—the ability to measure the marketing organization's contribution to enterprise value—remains a critical issue. A recent study by Forbes CMO and Neustar, "Accelerating Growth ...