No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ... surveyed use AI for advertising, social media and content ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...