Below, additional findings from the study titled "The Purchase Loop," by Latitude ... Purchase Funnel Tells Only Part of the Story The concept of the purchase funnel first appeared in the late ...

marketers should model the entire customer lifecycle in terms of a "Bow Tie" Funnel" to optimize for and sustain revenue growth. The Bow Tie methodology—essentially an infinity loop for marketing ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

Vedant Deshpande, a thought leader in business growth and marketing strategy, emphasizes the transformative power of aligning ...