closed won revenue shows the efficacy of marketing and all the steps between. An impressive number of SQLs doesn't mean anything if not enough are becoming customers, so new revenue—even if it's ...

It should be thought of as a marketing and sales funnel, and it's crucial that every stage of the ... Measuring your total revenue is a vital key performance indicator (KPI). It gives you a top-level ...

This article breaks down the most important KPIs to track ... Subscription campaigns are often overlooked as part of the marketing funnel but play a critical role in nurturing long-term engagement.

As Adam helpfully summarized: “Audience engagement is the skill of taking a reader, and making them more than a subscriber.

Are you sticking with traditional metrics, or are you ready to see the bigger picture? Here's how holistic email KPIs can ...

To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel.