with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of the most valuable global brands, which was based on the ...

Coca-Cola ranks as the most valuable non-tech global brand (sixth on the list); it is followed by automakers Toyota and Mercedes-Benz. Apple saw the biggest increase in brand value in 2021 in dollar ...

Long Yongtu, China's former chief negotiator for its entry into the World Trade Organization, highlighted the necessity of global expansion ... globally recognized brands through localized product ...

They value experiences and emotional joy," Ye said. Miniso's new brand strategy, the Global IP Joint Collection Store, focuses on partnerships with popular intellectual properties worldwide.