“The design cues on pack depict the simplification of the food inside the box.” The new package design takes some of the emphasis of the boxes away from the famous characters that Kellogg’s has used ...

I want to try every new box of cereal I come across and brands like Kellogg’s offer some really fun breakfast options. But ...

Now, Kellogg’s has brought that poppable magic to the cereal aisle, combining the nostalgia of Frosted Flakes with the appeal of donut holes. They’ve also given two other fan-favorite cereals ...

Cereals giant Kellogg's is to cut ... and Rice Krispies Multi-Grain Shapes. Kellogg's will also stop selling Ricicles and end on-pack promotions aimed at children on Frosties.