37-inch tires, and a host of other upgrades. The cost of the stock Jeep Gladiator Rubicon Red Launch Edition is around $62,000, so with the aftermarket RubiTrux upgrades of over $74,000 ...

At this year’s show, one vehicle in particular stood out: Atturo Tires’ Jeep Gladiator build, looking imposing as all get-out in black with vibrant green decals, big matte bronze wheels ...

Full pricing (including the $1,895 destination fee) is as follows: The base Jeep Gladiator Sport features black 17-inch steel wheels wearing 32-inch all-season tires, skid plates for the fuel tank ...