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Jamaica Tourism Vibes with New Brand Campaign
The Jamaica Tourist Board, in partnership with Accenture Song, has launched a new campaign, called “Contrasts,” designed to ...
JTB deputy chairman says suggestion that tourism contributes only 6.5% to GDP is erroneous
Deputy Chairman of the Jamaica Tourist Board (JTB) John Byles, has described recent suggestions that tourism’s contribution ...
Tourism: Where do we go in 2025?
What should we expect for the rest of 2025? Paul Pennicook is a former director of tourism, former hotelier, senior airline ...
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JTB urged to ramp up promotion of destination Jamaica
The Jamaica Hotel and Tourist Association (JHTA) is urging the Jamaica Tourist Board (JTB) to ramp up its promotion of ...
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Jamaica Launches New ‘Contrasts’ Campaign To Highlight Its Diverse Offerings
Designed to appeal to today’s sophisticated travelers, Jamaica’s new marketing campaign showcases the country’s unique blend ...
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Jamaica Set to Host Global Tourism Resilience Conference and Expo
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston.