The Iowa-based grocery store chain is not new to the world of influencer-marketing, where people help promote the products ...

Grocery TV will connect Hy-Vee's screens to The Trade Desk, enabling RedMedia, Hy-Vee's retail media network, to manage their off-site and in-store campaigns from a unified platform. To complement ...

In addition to brand advertising, Hy-Vee will manage its own in-store messaging through Grocery TV’s content management system. The new partnership with Grocery TV, which has over 100 U.S ...